Archive for June, 2010

Growing your business has never been so easy!

What if there was a user friendly way to have your Satisfied Customers share their Real-time, Positive experiences about your business with your future customers? Turning your happy customers into Instant, Electronic text Commercials is here today. Electronic word of mouth has finally arrived! And best of all, it’s totally free! Free for you and free for your customers.
Foursquare is an App for Cell phones and other Mobile devices. Your customers have their cell phones handy when they shop, play, and eat. Take full advantage of Foursquare’s exciting, international hybrid Mobile App that crosses a friend-finder, a Social City-Guide, Gaming, and Electronic Discounts. The Foursquare system was launched in March 2009, and boasts a membership well over 100,000 and rapidly growing.
Foursquare takes the newest Cell Phone App craze and instantly converts your current, happy customers into up-to-the-minute Text Spokespeople who tell the world about your product or service.
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I just wanted to write a quick post about one of our Successful SEO clients. Amy Everhart and Bear Heart Baking will be opening the doors to York Pennsylvania’s Newest Bakery.  Bear Heart Baking Company will be opening July 2nd at 1413 North George St in York. Amy started with Central Penn SEO about 8 months ago when she first began Baking her treats in her home. She started from ground zero with no website and no exposure.
Amy agreed that putting money into old fashioned print media is just not worth it. With a limited advertising budget the most effective tool for Small business Marketing in 2010 is Search Marketing and Social Media. We adopted many different  SEO Tools to quickly grow her business into the leading bakery in York, Pa.  In fact in June of 2010 Google has named Bear Heart Baking Company a Featured Place of Business due to the high amount of  Web Traffic to her Google Local Listing . Google actually sent her a QR Code to put on the er bakery. This Quick Recognition Code will let her customers get Instant coupons, Discounts, and leave Real time reviews and Status updates.
If you Search for Bakeries in York, Pa you will tend to see a common theme.  Amy and Bear Heart Baking dominating the first pages of (SERP)  Search Engine Results pages. We work hard to keep Bear Heart Baking at the top of Organic or Free Search Results. With her increased business Amy can now  invest more into her Search Marketing Program and hopes for continued growth a possible expansion over the next few years.
Bear Heart Baking is just one example of how  every client has different needs and goals. Central Penn SEO will develop a Custom Search Marketing Plan that will get your company results.  Good Luck to Amy and the staff at Bear Heart Baking Company in York, Pa.

So you have all heard about the idea about saving trees. Go Green Blah Blah. Well in  2010 these QR  (Quick Recognition) Codes are becoming more common at local businesses. Seems like we can Save Time, Paper and typing on a tiny screen with QR Codes what’s not to like.
So let’s take a look into QR codes. Let’s first talk about what a QR code does.  A QR code is a square image with different dots throughout. These dots or pixels represent the data contained in a QR code.  So in theory you could put almost any information into a QR code.  From something as simple as a link to a Web site like CentralPennSEO.com or to something like your entire business card.
So now that you have a better idea of what a QR code can do, how do you think it might affect your Small Business or in your personal life?  Well for starters it would give your real time data about the vendors store. It will give people the ability to read someones web content instantly, read Reviews on their establishment in almost real time.  At the this years Business Conferences and Trade shows they had many participants use QR codes in place of business cards and it seemed to be well received.
So now you may be asking yourself how we are going to read these new QR Codes because as we all know to read a barcode you need a special piece of equipment.
Well QR codes can be read with a combination of your Smartphone and the right app.  If you have a camera on your phone and you download the right app you can use your camera like a scanner and import the data found in the Quick Recognition Code.  So if you scan a QR code that contains some ones business contact information you can then use the app to export that information to your contacts list or email list.
So how could you use this New technology in your Pennsylvania Business?  You could use this as a way to promote your business.  Not only can you scan printed QR codes you can also download them off of internet sites.  So if you want to advertise a specific web link you could put into a QR code and not have to make your user try and read a lengthy web URL on his Smart phone .
Sounds good so far right? Well not so fast there are some downsides.  When you put more information into a QR code it puts more pixels in the square and intern the camera on the phone has to be used either slower or has to be at a higher resolution in order to extrapolate the information correctly.  So there are some limits to what it will allow you to do at this point.
As of lately the Japanese have mainstreamed the use of Quick Recognition Codes the U.S. is seeing them used by the Alpha geek more than the common person, and even some of them are still skeptical.

So where might these codes be implemented in your smartphone use?  Well it has been said that Facebook and Google are experimenting with them at this point.  Imagine being able to follow someone or something on facebook without having to ever visit page.  Also they have been putting up QR codes in the windows of business that are on Google so you can reach their online page without having to navigate the web on the small screen so much.
So how hard is it to make a QR code? Well it’s like everything else you need to find a website or an app that will let you make the code.  Here’s a link I was playing around with earlier today http://createqrcode.appspot.com/ it looks simple enough to create these codes.  Check out the example below.

Quick Recognition Code

In my opinion I really think these QR Codes are a very cool tool to use in Search Marketing. We will begin working with QR codes more this summer and look forward to sharing our results with you. Thanks for Reading the Central Penn SEO blog!!
The Smart phone is this newest must have item.  Everyone has to have a Smart phone in fact the major cellular phone companies are turning them out a very rapid pace.  So what makes that phone so “smart”?  Well first off lets discuss the non smart phone or “feature phone” as they are called.  These phones a made to make and receive calls and most have SMS text messaging capabilities and some even have the option of running some low tech apps.  So this phone will let you run some general apps on a couple of industry platforms such as Java ME, or Java Micro Edition or on the BREW (Binary run time environment for Wireless) platform.  The benefit to these platforms is that they handle almost all of the feature phones out there.
This means that when a person or company decides to release a new program for your feature phone they don’t have to write the program specifically for your phone or your network.  They can write one general program and it will work over the entire platform.  The BREW platform is most known for its products that allow your phones to send pictures to your contacts and also it let you play some of the low level games available on the feature phone.
Now the Smart phone on the other hand has its own full Operating system designed to run on a mobile device.  It is more like a micro computer then a cell phone.  The Smart phones do several things for you the user.  It will allow you do more complex computing with your phone also allows for more features and more fun Apps.  The problem with this is that the designers of the Apps now have to design those programs specifically for each Smart phone platform.  So if your Smart phone runs Nokia’s Symbian OS or the new Android OS from Google then your apps have to be tailored to work with that OS and that means more apps to be written and also sometimes limited use depending on what OS your phone operates on.
So now let’s discuss the Apps themselves.  Apps is just the abbreviation for Applications.  This can refer to any kind of program that runs on your phone computer or other electronic device.  What makes it a little different is how you get them.  On your phone when you want a new App for your Smart phone you have to go to your specific phones app engine to get them.  So let’s say you have an Apple Iphone you have to go to the Apple App Store to get new and different apps for that phone.  If you have an Android phone then you get your apps from the Android market.  Of course these apps are usually written different then the applications you use on your computer but they are still all lumped into one big category.
So now that we have figured out what the heck apps are let’s talk about a few specific apps that are making in the news around the web.  Fist off there is YELP.  Again different apps for different Smart phones that allow you to use YELP on your Mobile Device.  Yelp is a site that combines Business function with Mobility.  When you’re out on the town and you decide you want to check out a new place to eat.  You can grab that Smart phone and use the  YELP app to find some Customer Reviews, maybe some acquire a Coupon code to save you a couple bucks off your meal. This Real Time type of  reporting will help a potential customer gather information on these local businesses and make a choice on the fly about where to go!
Also as always there is competition.  Some users have said the app Google maps also give you reviews and other information as well as map directions to certain restaurants when you search for them.   Now also I should point out that in most cases the YELP app is a paid app.  You must pay for a subscription for the app.
So now I am seeing (for the blackberry at least) a new way called “lifeinpocket” which is a Free app and also give reviews but as an added bonus if you wish is Voice guided Navigation to the destination if you want to go there after reading the reviews.  Now all of that being said YELP does not only deal with restaurants. It also allows you to write reviews on other Local Companies and Services and search their reviews by other Yelp addicts! .  From Restaurants to Cell phone repair services YELP seems to cover them all.  So even though there might be some issues I do believe that this might become a heated competition in the near future so it might be something to check out the next time you’re out to investigate a business.
Now another newer concept in the mobile app world is Foursquare.  What this app has done is combined several proven concepts into one new idea.  They have merged the aspects of Social networking, App gaming and the most important feature I think is Customer rewards. These together make a pretty intriguing app.  Business owners that want to create a Foursquare account can offer certain specials to customers that reach preset goals within the app.  You reach these goals by ” Checking in ” with said business on Foursquare so many times while in their venue.  So if you would for instance check in with Bear Heart Baking Company in York, PA ten times over a one week period you might reach a goal and gain a prize whether it be through the App or from Bear Heart Baking itself.  Now this is a fairly new concept, but I think it has Great potential.  Most of us on line can about the Addictiveness of App gaming. Just ask this guy!  I do  think FourSquare will be a great way to reach more Customers on the go!
So that was a look at a couple of major apps available on the Smart phone.  So now let’s discus several major Smart phone players.  One Summer 2010 Smart phone is the Blackberry Bold 9650, with this phone you can do a lot.  Send text messages, take pictures, with it 3.2 mega pixel camera, record voice memos, Wi fi and WAP internet browsing. With a 3.2in TFT LCD full color display and about 300min of talk time out of its Li-Ion battery all and all not a bad phone.
So now we can move on to the Apple Iphone.  With the new innovations in the design of the Apple Iphone 4 it is slimmer and sleeker than ever before combine that with the 5 mega pixel photo/video camera and an LED flash, plus all the other interesting features.  Like its screen side camera used for self portraits or to make video calls, A dual mic setup to help cancel out unwanted noise and for use with the video calling feature, a 3.5in widescreen touch display, Bluetooth, Wi-Fi, safari web browser, and up to 360 min of talk time when on a 3g network, and even long if on a 2g network.  This phone is a marvel of modern technology
So now that these Smart phone’s are being dropped into our laps with tons of new features and ways to get stuff done who will be the most affected.  I am making my assumption that today’s youth will fully embrace this new technology and drive to unseen heights.  The youth of today are getting more and more involved in technology do to the fact that it makes their lives easier not to mention the fact that all of their friends are doing it.  Also it has been shown in the past the younger a person is the more adaptable to something new they are.  In this case that seems to be true even more than usual.  I know sever people in their forties that still can’t get the hang of the Personal Computer or their old out dated Cell phones but yet I have yet to meet a person under 25 that can’t tell you all about their new favorite Smart phone.
The companies producing these phones realize this and that is why the smartphones are focusing on media playback and Social Networking Apps a lot now as well trying to draw in that target demo.   These Smart phones will eventually take over our daily communications entirely.  We won’t even need the home computer anymore it will all be in our pocket.  The comparison has already been made by some that say today’s Smart phones are the equivalent of a computer from back in 2000. And the popularity of these Mobile devices is growing twice as fast as the PC boom!!  Who knows what they will come up with in another two years or so?  Well your guess is as good as mine on that so let’s keep our eyes open and try to keep up with these new devices as much as possible so we don’t get left behind.
Please leave you comments about which phone you have and if you Love it or Hate or if It’s just a Phone !!
In 2010 we all go 100 miles per hour at all times. Many of us cannot find the time to drive to a video store and rent movies so they turn to either Pay per view Cable or DirectTV or the newest power player Netflix. The combination of PPV  and Netflix is driving video rental stores out of business.
Hollywood video­­­­­– which serves the more urban areas around the nation, and Movie Gallery— which serves the rural areas, are filing chapter 11 bankruptcy and are closing an estimate of 1,900 stores. Hollywood Video and its subsidiaries simply cannot compete with Netflix and Redbox. With their “Watch as many movies as you want! For only $8.99 a month.” Plan Netflix is cheaper than the popular video chains…and is therefore a significant competitor.

Blockbuster Video is also suffering due to Netflix. In an effort to improve business, they have established their presence on TiVo. Now, customers can download movies to their TiVo from Blockbuster (only on certain models of TiVo). This effort has failed to provide the boost that Blockbuster hoped for namely because of Netflix’s presence on TiVo. Customers with the Netflix unlimited plan ($8.99 per month) can download movies and TV shows to their TiVo. In addition to this, Netflix also offers streaming movies to the Sony PlayStation 3 and the Nintendo Wii

In April of 2006, Netflix filed a suit against Blockbuster alleging that Blockbuster infringed on two patents that Netflix owned. One of which covered Netflix’s queue system and the ability to rank and reorder the list. The second covered the mailing and communication with the customer. In June of the next year, the issue was closed and both parties refused to disclose the results. Was this an action undertaken by Netflix to protect their rights, or was Netflix trying to crush one of its top competitors.

When you drive to a Local Video store (if you can find one) and what do you find? Well, the more recent movies in the popular genres. However these Conventional Video stores simply do not have the space required to maintain a stock of movies that can even come close to that which Netflix offers. Try searching for a movie that you don’t think you’ll find, well chances are that you will find them with Netflix. This is a big problem for video stores.  For an old-time movie buff who enjoys watching movies from the 70’s and 80’s it is simply a deal breaker to not have want we want.

When you want the Gremlins....Your Going to Netflix

Some say that there is a distinct possibility that most video stores might not survive. The fast turn-around with Netflix’s mail coupled with the even faster Online Streaming to PC’s, Wii, Playstations and HDTV’s. These factors are forcing these chains to take a hard look at their business models.
The point is that Digital Media Marketing was the avenue that Netflix used to create the domination that occurs in Home Movie Rental business in the summer of 2010!  This whole company was the Right Idea at the Right Time using the Right Marketing Tools to succeedCentral Penn SEO is here to help your Pennsylvania Business grow!  Online presence and Creative Search Marketing is the key to making your company into a household name.

Netflix did it Can you?

So it has happened again the Internet Search giant Google has made yet another change to their search engine.  It has been talked about and tested for quite a while now and finally after all the testing and polishing Google Caffeine is now a reality.

Google first introduced the new updates as a testable version to those who wanted to dive in back in August of 2009, and now it is here.  I have been reading some of what people are saying about Caffeine and I would like to be the first to say as a small time user I have not really noticed much of a difference, as I bet most common computer users haven’t either.  However in my readings I have discovered a few things.

This Google Bot Controls the World

First I want to give you some information on how Search Engines work.  Since we are discussing Google Caffeine lets use Google as our example.  Now here’s a simplified version of how it works, Google sends out robots to scan the web content and pick out the important parts of it.  This process is known as crawling.  When the google bot is done crawling a site it stores the relevant data in the index.  The Index is like a big reference sheet for the data on the web.  When you do a search on Google what you are really looking through is Google’s index of information which then links you to what sites are most relevant.

Now that you have a better understanding of how the process works I will try my best to explain the recent update to Google.  According to Matt Cutts of Google the changes in caffeine are to the info structure of the indexing system.  So that is why average computer user won’t notice much of a difference.  Now what this does mean is for the people that are considered power users and also to those that advertise with Google there might be some noticeable changes.

So here is what caffeine is supposed to do.  Basically when the crawler is done with a page it takes time to reach the index.  So if John posts a new blog entry at 9 am and it is crawled at 9:05am then it will appear in the index by 9:30am.  Well caffeine is supposed to make that happen faster so that you can search for content as it comes available online.  It is Google’s’ way of keeping up with the real-time world of internet users.

That was the major change now there are some other changes as well.  One being that there is increased space for the index.  Not that it was an issue but most people think this was in anticipation of the new content being indexed and the constantly growing amount of data being searched. Also Google claims that it has improved its accuracy for searching.

Now the big worry when this update was being tested was how it would affect the ranking or SERP (search engine results position) of advertisers on the site.  When it was brought up it was an issue that dismissed and it was said that there were going to be no changes to the ranking algorithm.  However whether it is intentional or unintentional there were some changes.  Not necessarily because of changes in the ranking algorithm but because the new Caffeine info structure is built to cover more information so therefore older data and newer data has more competition then it ever did before.  So now there is more content being indexed which means your content will have to compete more to keep its spot.

There are potentially good and bad things to come from this change for some people the bad is that their content is losing rank.  However that can be fixed by posting content more often and also participating in Social Networking.  The plus side is that there is more competition and that makes for a better experience for everyone else.   The way I look at it is competition between advertisers usually benefits the customers so maybe this isn’t such a bad update after all.

Matt Cutts Discussing Caffeine at SMX Advanced in Seattle

Central Penn SEO was there Live!!
Central Penn SEO has created a Full Service Search Marketing Team to serve your Pennsylvania Small Business. We work will local companies to not only Get Online but to become a dominant force in the Search Engines.  Even if your do not have a website yet or think that it’s not that important. The Facts and Trends suggest otherwise.
  • $12 Billion dollars is the expected worth of location based services by 2014.
  • Local Internet Search Marketing continues to gain more Momentum in each month.
  • 20-40% of All search queries on Google are location-based.
Thanks to many Search tools such as Google, Yahoo, Bing, Yelp, Facebook , iContact, Twitter and FourSquare you can get connected to your local Customers even without a High Cost Website or much of an Advertising Budget! Central Penn SEO is proud to offer our Local Search Marketing Package.

Central Penn SEO Local Search Program offers all of your Location based Marketing registrations and Validations. We can setup your business with the Location Based Marketing Tools that you feel will work best with your customers. Your customers do want to know if you have a 1 Day only Shorts Sale, Your Patrons Do want to know if you are running a 5 dollar Sam Adams Pitchers tonight!  And they do want to know you just wrote a Great article about something they use everyday!!
These Search Marketing Tools are what connects you with your customers. Central Penn SEO will develop all of theses SEM avenues for you and will help you understand why it’s so important to become a factor in online media now… Today!. We do not want to simply do everything for you. (Yes we will if you want us too.) We also like to educate our clients as to why these strategies will or may not work for their business. The Local Internet Search Industry is just now starting to get going with the Small business owners.
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Internet Marketing includes SEO PPC, Social Media Marketing and additional Online marketing tools you can use to gain the attention of potential customers and the search engines.
Internet marketing ties together both the Creative and Technical aspects of the Internet. Central Penn SEO offers many strategies to develop a custom plan for your company.
  • Search Engine Optimization is the Key to Improving your Web Presence. SEO will determine if you come up on the First page of Search Engine Results Page (SERP) or the 10th page! We do not work with Direct competitors in the same area. Central Penn SEO is looking to build long term business relationships with our clients.
  • Social Media Marketing will help you to learn to look further than Twitter and Facebook when it comes to using social media to help your business succeed on the web. Central Penn SEO has proven strategies on Social Media and Local Web Marketing. We have tools to measure what works and what doesn’t.  Social Media is the Fastest Growing Marketing medium on the web.
  • E-mail marketing includes e-mails and Online newsletters, is a form of permission-based, Relationship Marketing. Once people opt to receive periodic announcements about your products and services. we help you build cost-effective e-mail campaigns.
  • Blog marketing : A blog is a regularly updated collection of content. First among them is that blogs provide an easy way to introduce fresh, relevant content to your site on a regular basis. Fresh content attracts more attention from the Search Engines therefore your site will likely have a higher ranking with a blog than without one. we helping you develop a blogging strategy, integrating a blog into your website.
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Search Engine Optimization (SEO) is relentless process which believes in maximizing a website through the medium of extensive blend of tasks that enables improvement of a website presence on the search engines. Robots or spiders are used by such engines are known as software that brings about information which enables backing of analysis at the main search index or in the central database that houses and acts as repository of all the information gathered from various sources.
Presently, the information is segregated and the Search Engine taps this information for helping the user find whatever is desired. These engines constantly involve themselves for changing the way of collection of information as to how it is conserved. This is important for staying up-to-date as well as keeping abreast with changes as well as techniques.
The following steps are taken by Central Penn SEO  for optimizing your website:
  • Extensive Keyword Research – This step is stepping stone in the Search engine optimization (SEO) process and should be rated as a step above others. These have to be followed up by finding the keywords or key phrases which involve after they have been chosen. When these become too competitive you should analyze whether it is worth or not worth maximizing. You should involve yourself in the selection of unique keywords or phrases which are easy to be achieved.
  • Domain Name Optimization – Once you have identified your main Keyword or phrases the next step will emerge which will enable decision of what should be the main name. For optimization of your Domain name something short has to be found out targeted as well as positioned for your market needs and sufficient enough for proper explanation of your site.
  • On-page Optimization – Another important step of maximizing your website is maximizing the web pages that the users and spiders inspect. The idea should be to use the best keyword phrase interspersed in your content for enabling maximization as naturally as it is done.
  • Off-Page Optimization – It is a barricade of success. The search engines want to examine how famous your website is with specific reference to the online world. This strategy involves link popularity as well as exchanges where you can get a proper link up to your website from another site. If you add keyword phrases which are linking the key.
  • Monitoring Search Engine Rankings – Important skills in Search Engine Optimization (SEO) is the measurement of results of application of SEO techniques as aforementioned.
  • Web Target – It helps you with your Search Engine Optimization (SEO) needs because after knowing the process as well as keeping up on the SEO industry changes as well as updates.
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Local Pennsylvania Internet Marketing
Now more than ever, people are turning to the Internet for the things they want to buy locally. In fact, 31% of consumers turn to a search engine first when they’re on the hunt for local products and services. And 43% of Internet searches today include a local identifier, indicating that people would rather type a few keywords into a search engine than go shuffling through the phone book.
Recent studies have shown that 86% of consumers who use Internet search engines to find a local product or service follow up with a phone call or in-store visit. And 61% of those end up making their purchase offline. As a Small Business Owner that means you can no longer afford to take your chances with mailers or phone book ads that may or may not be working.
Local Pennsylvania  Internet Marketing  with Central Penn SEO is a breeze! Our team of local-Search Engine Experts will help you create an effective Online Marketing Campaign to target your local customers. And local Internet marketing gives you ROI and tracking information that mailers and phone book ads can only dream of.
Take the first step in building your own customized local Internet marketing campaign today!