Social Media Diversification: The Only Free Lunch

Posted: August 20, 2010 in Social Media Tools, Uncategorized
Tags: , , , , ,

These days everyone is talking about Facebook. Facebook’s story has its own feature film on the way and over 500 million users. Along with Twitter, Facebook is the premier social media implemented by business all over the world. Everyone from small mom and pop restaurants to huge chains such as Target use Facebook for their marketing needs.  While Facebook and Twitter are great services to start using for real time internet marketing, these services should not be considered a final destination.

You might be thinking, “Why deal with other Social Media services if Twitter and Facebook are considered best?” or perhaps, “My business doesn’t have the time or the resources to keep up with multiple Social Media tools. Wouldn’t it be simply easier to utilize the services that reach the most people?”

Why not use only the premier social medias? Let’s think broader for a minute.

Before Enron went bust, its stock was considered the cream of the crop. Maybe cream of the crop isn’t the right terminology. It was on FIRE. Massive returns quarter after quarter. Enron stock could not be beat. So what did a handful of investors do? They put all their eggs in the Enron basket in the hopes of continued huge earnings. After all, Enron made money in the past.What’s the worst that could happen?

Then a bomb went off. Enron was fudging the numbers. The stock tumbled and some investors lost everything. While it’s a shame that these investors lost their life savings, one has to wonder why wealthy, well educated people didn’t think to have diversified portfolios. The only thing I can come up with: It just seemed too easy.

It’s true that only implementing Facebook and Twitter would be easier than having a “diverse portfolio” of Social Media tools but it’s not the right way to go. While Facebook and Twitter are currently “on fire”, that’s not to say there won’t be new major players. By only using currently dominate social medias, you are putting all your eggs in one basket.


This is where Central Penn SEO comes in. We understand that diversification is the only free lunch in Real time Internet Marketing. Technology is constantly evolving with in Social Media. Search engines change Keyword ranking Algorithms every few months. A Business needs to react at a drop of a hat. In a global economy that moves fast, we at Central Penn SEO know we have to move faster. We stay ahead of the trends and are committed to satisfying our local customers by providing services that offer the best rewards. While Social Media and Search Engine Ranking Dominance is not something that can be achieved overnight, we can provide your business with the tools necessary for the further success of your business. For more information, please contact us for a Free Consultation.

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