Archive for the ‘Google Search News’ Category

We at Central Penn SEO think this is really cool. What makes Google Instant different from the Google of the past? Google Instant shows dynamic results as you are typing.  No need to even hit Enter. This leads you to the information you are searching for even faster than before.
Another key technology in Google Instant is that it can predict your remaining search query before your even done typing! You can scroll through those predictions and see results in real-time. According to Google, Google Instant can save the searcher approximately 2 -5 seconds on every search.
What exactly does this all mean? In short, Google has once again made fast search ever faster. More than ever it is going to be important for businesses to produce New relevant Web Content Daily to stay relevant on Google Instant Search.
Staying up-to-date with Blogs, Social media, and Optimized websites are not just going to be recognized as activities business should follow, these activities will be considered essential to running your small business. . The most successful businesses may tell you they already are.  They understand who to use of these powerful Internet Marketing tools show them the most  ROI for their  Advertising budgets.

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Back in March Search Engine Land had report on Google doing some testing in Google Maps with Hotel pricing.  The testing has expanded to even more US Google search users.  You will start to  notice that the Hotels Listings now have a price to the right side of the listings. The drop down then shows prices for sites such as Expedia, Priceline, and Hotels.com . There is also a link to the Hotel’s company website. However the price tab is only shows up on maybe 75% of the listings that I researched.

Google is continuing to improve how we use the web everyday. They are running tests like these everyday to help build a better a Search Engine for the end user. They also say that Google Maps still ranks hotel based on the relevance of  keyword terms and the geographic location being searched. The price of the Hotel has no impact on search result rankings.
It has been reported that this Hotel Pricing Testing has nothing to do with Google’s recent acquisition of ITA a Flight Information Software company from Cambridge, Massachusetts. ITA has been the software used for many flight booking companies such as Hotwire.com , Orbitz, Kayak and many others. They also handled Bing travel…….Ouch! That hurts now Google owns the software products that their direct competitor Bing Travel uses.
Here is a quote from Eric Schmidt CEO of Google about the deal with ITA Software.
“I wanted to let you know that Google has just announced that we have signed an agreement to acquire ITA Software, a Cambridge, Massachusetts flight information software company. Once we’ve completed our acquisition of ITA, we’ll work on creating New Flight Search Tools that will make it easier for consumers to Search for Flights, compare flight options and prices — and get consumers quickly to a site where they can buy a ticket.Though 49% of travelers purchase travel online, it is still time consuming and slow to search for travel options online. This deal will benefit passengers, airlines and online travel agencies by making it easier for users to comparison shop for flights and airfares online, and by driving more potential customers to airlines’ and online travel agencies’ websites.

Google won’t be setting airfare prices and has no plans to sell airline tickets to consumers. Our goal is to build tools that drive more traffic to airline and online travel agency sites where customers can purchase tickets.

Because Google doesn’t currently compete against ITA Software, the deal will not change existing market shares. We are looking forward to working with ITA’s current and future customers, and we will honor all existing agreements.”

So it has happened again the Internet Search giant Google has made yet another change to their search engine.  It has been talked about and tested for quite a while now and finally after all the testing and polishing Google Caffeine is now a reality.

Google first introduced the new updates as a testable version to those who wanted to dive in back in August of 2009, and now it is here.  I have been reading some of what people are saying about Caffeine and I would like to be the first to say as a small time user I have not really noticed much of a difference, as I bet most common computer users haven’t either.  However in my readings I have discovered a few things.

This Google Bot Controls the World

First I want to give you some information on how Search Engines work.  Since we are discussing Google Caffeine lets use Google as our example.  Now here’s a simplified version of how it works, Google sends out robots to scan the web content and pick out the important parts of it.  This process is known as crawling.  When the google bot is done crawling a site it stores the relevant data in the index.  The Index is like a big reference sheet for the data on the web.  When you do a search on Google what you are really looking through is Google’s index of information which then links you to what sites are most relevant.

Now that you have a better understanding of how the process works I will try my best to explain the recent update to Google.  According to Matt Cutts of Google the changes in caffeine are to the info structure of the indexing system.  So that is why average computer user won’t notice much of a difference.  Now what this does mean is for the people that are considered power users and also to those that advertise with Google there might be some noticeable changes.

So here is what caffeine is supposed to do.  Basically when the crawler is done with a page it takes time to reach the index.  So if John posts a new blog entry at 9 am and it is crawled at 9:05am then it will appear in the index by 9:30am.  Well caffeine is supposed to make that happen faster so that you can search for content as it comes available online.  It is Google’s’ way of keeping up with the real-time world of internet users.

That was the major change now there are some other changes as well.  One being that there is increased space for the index.  Not that it was an issue but most people think this was in anticipation of the new content being indexed and the constantly growing amount of data being searched. Also Google claims that it has improved its accuracy for searching.

Now the big worry when this update was being tested was how it would affect the ranking or SERP (search engine results position) of advertisers on the site.  When it was brought up it was an issue that dismissed and it was said that there were going to be no changes to the ranking algorithm.  However whether it is intentional or unintentional there were some changes.  Not necessarily because of changes in the ranking algorithm but because the new Caffeine info structure is built to cover more information so therefore older data and newer data has more competition then it ever did before.  So now there is more content being indexed which means your content will have to compete more to keep its spot.

There are potentially good and bad things to come from this change for some people the bad is that their content is losing rank.  However that can be fixed by posting content more often and also participating in Social Networking.  The plus side is that there is more competition and that makes for a better experience for everyone else.   The way I look at it is competition between advertisers usually benefits the customers so maybe this isn’t such a bad update after all.

Matt Cutts Discussing Caffeine at SMX Advanced in Seattle

Central Penn SEO was there Live!!